Stephen Moss Design

MAKING the YULETIDE GAY:

ALL WRAPPED UP | I LOVE SQUIRRELS | PEACE + LOVE | ORNAMENTS |
WILLIS WINTER WONDERLAND

All Wrapped Up


For the Bloomingdale's Holiday 2013 season, I developed the creative concept with a small team of creatives and led the execution of the campaign. The idea centered on the idea of being all wrapped up in the holiday spirit, both literally and figuratively.


I designed the 2 unique holiday wrapping paper patterns that were integrated throughout all the holiday designs. Included on this page are my designs for the seasonal shopping bag with trompe l'oeil wrapping paper tears, a catalog cover that needs to be torn open by the consumer, outdoor media, pop-up gift cards, in-store gift wrap, and art direction behind the seasonal video commercial.


Jonathan Adler, Holiday 2013

© 2016 Stephen Moss Graphic Design | Brooklyn | stephen@smossdesign.com