Tease Eau de Parfum
Packaging redesign for one of Victoria’s Secret’s best-selling fragrances
Bottle redesign
Tease represented the common perception of Victoria’s Secret: a striptease, fishnets, lace, and boudoir details. Our goal was to elevate the packaging, while keeping enough visual cues to let her know it’s the same scent.
Design details
Tease is a delicate and delicious floral fragrance. We refined the bottle details to be lighter and more feminine, like the scent. The lace detail at the bottle neck was reconstructed to resemble a gardenia, the leading floral note in the fragrance.
Design process
Inspired by everything delicate and feminine, we changed the perception of Tease.
