Victoria’s Secret
Angels Collection
Packaging concept and design for a new pillar collection of fragrances within the Victoria’s Secret family. Influenced by the classic Heavenly scent, the idea behind the bottle was the brilliance of light; faceted cut crystal edges refract the light within. Heavenly is about warmth and comfort. Dream Angel is about optimism and radiance.
Not all angels have wings
Our inspiration as a team was to shift the focus of angels away from the runway wings, and illuminate their inner beauty. We are all angels.
Bottle evolution
The Heavenly Eau de Parfum bottle has been updated several times since its launch over 20 years ago. To appeal to a new generation of customers, we gave it a modern look.
